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Marketing for beginners : the principles of marketing /

Mendiola, Anna A.,

Marketing for beginners : the principles of marketing / Anna A. Mendiola, Norman S. Tanchiongco, Maria Sophia Paula B. Agustin. - Quezon City : Phoenix Publishing House, 2017. - ix, 100 pages : illustrations, figures, tables ; 26 cm.

Includes index.

Includes bibliographical references and index.

Marketing principles and strategies -- Customer relationship: relation marketing -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the marketing effort -- Building an effective marketing plan --

English

ISBN: 9789710641109

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / M5232

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Marketing for beginners : the principles of marketing /