Learning to succeed in business with marketing /
Chua-Delayco, Maria Luisa,
Learning to succeed in business with marketing / Maria Luisa Chua-Delayco. - Quezon City : The Phoenix Publishing House Inc. , 2016. - viii, 172 pages : illustrations, tables ; 27 cm.
Includes bibliographical references.
Meeting needs and understanding basic marketing principles,-- Roberto segmentation, profiling, targeting, and positioning -- Consumer analysis, -- Marketing research -- Market opportunity analysis,-- How to do marketing: marketing strategies, Relationship marketing: customer lifetime value, -- Managing the marketing effort the marketing process -- Producing and communicating the marketing plan
English
9789710640089
Marketing.
Business.
658.8 / C4706
Learning to succeed in business with marketing / Maria Luisa Chua-Delayco. - Quezon City : The Phoenix Publishing House Inc. , 2016. - viii, 172 pages : illustrations, tables ; 27 cm.
Includes bibliographical references.
Meeting needs and understanding basic marketing principles,-- Roberto segmentation, profiling, targeting, and positioning -- Consumer analysis, -- Marketing research -- Market opportunity analysis,-- How to do marketing: marketing strategies, Relationship marketing: customer lifetime value, -- Managing the marketing effort the marketing process -- Producing and communicating the marketing plan
English
9789710640089
Marketing.
Business.
658.8 / C4706