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Principles and practices in marketing in the Philippine setting/

Go, Josiah,

Principles and practices in marketing in the Philippine setting/ Josiah Go, Chiqui Escareal-Go. - Quezon City : 2017. - xiv, 491 pages : tables, figures ; 25 cm.

Includes index.

English

ISBN: 9789710596058

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 380.1 / G573

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Principles and practices in marketing in the Philippine setting/