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Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners /

Garrovillas, Eduardo P.,

Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners / Eduardo P. Garrovillas. - Mandaluyong City, Philippines : Books Atbp. Publishing Corp., 2013. - xxvi, 257 pages : tables, figures ; 22 cm.

Includes bibliographical references and index.

English

ISBN: 9710412402

Dewey Class. No.: 658.8 / G21

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Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners /