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Marketing management: knowledge and skills /

Peter, Paul J.,

Marketing management: knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Eleventh edition. - New York : McGraw-Hill, 2013 - xvii, 796 pages : tables, figures ; 26 cm.

Includes bibliographical references and index.

English

ISBN: 9780071315555

Dewey Class. No.: 658.913 / P31

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Marketing management: knowledge and skills /