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Marketing management /

Kotler, Philip,

Marketing management / Philip Kotler. - The Millennium Edition. - New Jersey : Prentice-Hall, 2000. - xxxii, 718 pages : tables, figures ; 26 cm.

Includes bibliographical references and index.

English

ISBN: 9780130156846

Dewey Class. No.: 658.8 / K79

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Marketing management /