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Marketing in travel and tourism /

Middleton, Victor T. C.,

Marketing in travel and tourism / Victor T. C. Middleton, Allan Fyall, Michael Morgan. - Fourth edition. - Amsterdam : Boston, London : Butterworth-Heinemann, 2009. - xxv, 502 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism marketing.

Dewey Class. No.: 910.688 / M58

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Marketing in travel and tourism /