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Fundamentals of marketing research : :an applied orientation /

Malhotra, Naresh K.,

Fundamentals of marketing research : :an applied orientation / Naresh K. Malhotra. - Fifth Edition. - Jurong,Singapore, Pearson Education South Asia Pte Ltd. 2007. - xxvi, 124 pages : illustrations ; 22 cm.

Includes index.

ISBN: 9789810698058

Subjects--Topical Terms:
Marketing Research.

Dewey Class. No.: 658.83 / M29

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Fundamentals of marketing research : :an applied orientation /