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Consumer behavior /

Hoyer, Wayne D.,

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - 8th Edition. - USA : Cengage Learning, Inc., c2024. - xviii, 536 pages : color illustations, tables, figures ; 27+ cm.

Includes bibliographical references and index.

English

ISBN: 9780357721292

Subjects--Topical Terms:
Consumer Behavior.

Dewey Class. No.: 658.8342 / H867

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Consumer behavior /