Entreprenuership in Tourism and Hospitality/
Areola, Eunice Mareth Q.
Entreprenuership in Tourism and Hospitality/ Eunice Mareth Q. Areola. - First Edition - Quezon City, Philippines Rex Bookstore 2023 - viii, 172 pages : tables, figures, ill.: 25.3 cm.
Includes Index.
Includes Bibliographic References.
Preface -- Section 1 : The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Section 2: Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Section 3: Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Section 4: Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases.
This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy.
English
9786210434644
Hospitality Industry - Tourism/
Entreprenuership- Study and Teaching/
Tourism -- Management.
388.04 / Ar338e
Entreprenuership in Tourism and Hospitality/ Eunice Mareth Q. Areola. - First Edition - Quezon City, Philippines Rex Bookstore 2023 - viii, 172 pages : tables, figures, ill.: 25.3 cm.
Includes Index.
Includes Bibliographic References.
Preface -- Section 1 : The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Section 2: Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Section 3: Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Section 4: Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases.
This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy.
English
9786210434644
Hospitality Industry - Tourism/
Entreprenuership- Study and Teaching/
Tourism -- Management.
388.04 / Ar338e