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Introduction to mass communication : media literacy and culture /

Baran, Stanley J.,

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Fourth edition. - Philippines : McGraw-Hill, Inc. 2006 - vi, 523 pages : illustrations, figures, pictures, tables ; 26 cm.

Includes bibliographical references and index.

ISBN: 0071255095

Dewey Class. No.: 302.2 / B23

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Introduction to mass communication : media literacy and culture /