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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui. - Singapor ; Cengage learning Asia Pte Ltd, 2018. - xxix, 604 pages : illustration, figures ; 25 cm.

Includes glossary and index.

ISBN: 9789815191974

Dewey Class. No.: 658.88 / C998i

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International marketing /