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Consumer behavior /

Babin, Barry J.

Consumer behavior / Barry J. Babin, Eric Harris - Taguig City : Philippines ; Cengage Learning Asia Pte Ltd, 2020. - x, 390 pages : illustrations ;

ISBN: 9789814839648

Subjects--Topical Terms:
Consumer behavior
Market research

Dewey Class. No.: 658.834 / B114e

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Consumer behavior /