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Mass communication theory : foundations, ferment, and future /

Baran, Stanley J., and Davis, Dennis K.,

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, and Denis K. Davis - Second edition. - Canada : Wadsworth, thomson learning 2000 - vii, 400 pages : tables ; 23 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Mass media.

Dewey Class. No.: 302.23 / B23

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Mass communication theory : foundations, ferment, and future /