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Digital marketing : strategy, implementation and practice /

Chaffey, Dave,

Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. - Eighth edition. - United Kingdom : Pearson Education Limited, 2022. - xxv, 534 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781292400969

Subjects--Topical Terms:
Internet marketing.
Strategic planning.

Dewey Class. No.: 658.872 / C496d

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Digital marketing : strategy, implementation and practice /