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Digital marketing: strategy, implementation and practice /

Chaffey, Dave, 1963-

Digital marketing: strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - Eighth edition. - United Kingdom : Pearson Education Limited, 2022. - xxv, 534 pages : color illustrations, tables, figures ; 27 cm.

Includes bibliographical references and index.

English

ISBN: 9781292400969

Subjects--Topical Terms:
Internet marketing.
Strategic planning.

Dewey Class. No.: 658.872 / C496d

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Digital marketing: strategy, implementation and practice /