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Pricing strategy implementation : translating pricing strategy into results /

Hinterhuber, Andreas,

Pricing strategy implementation : translating pricing strategy into results / Andreas Hinterhuber, Stephan M. Liozu. - New York : Routledge, 2020. - 166 pages : illustrations ; 24 cm.

Includes index.

ISBN: 9781138332171

Subjects--Topical Terms:
Pricing.

Dewey Class. No.: 658.816 / H666p

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Pricing strategy implementation : translating pricing strategy into results /