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International marketing /

Czinkota, Michael R.,

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui. - 11e [edition]. - xxix, 604 pages : illustrations ; 28 cm

Includes bibliographical references and indexes.

ISBN: 9780357445129

Subjects--Topical Terms:
Export marketing.

Dewey Class. No.: 658.848 / C998i

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International marketing /