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Principles of marketing: /Implementation, analysis control,swot services

Serrano, Angelita C.

Principles of marketing: /Implementation, analysis control,swot services Serrano, Angelita C. - Intramuros Manila Unlimited Books Library Services & Publishing Inc. 2022 - x,394 pages: illustrations, figures: 25 cm.

inludes bibliographic reference

Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plans --

English

ISBN: 9789719654308

Dewey Class. No.: 658.8 / Se487

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Principles of marketing: /Implementation, analysis control,swot services