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Strategy in practice : a practitioner's guide to strategic thinking /

Tovstiga, George,

Strategy in practice : a practitioner's guide to strategic thinking / George Tovstiga. - Third edition. - xvii, 351 pages : figures, tables ; 23 cm.

Includes index.

Preface to the first edition -- Preface to the second edition -- Preface to the third edition -- About the author -- Introduction strategy in practice -- Strategic thinking -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices: -- Appendix A: Probing the strategic boundaries of the firm's unique competing space -- Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index.

9781119121671 9781119121688 (pdf)


Strategic planning.

658.4012 / T55
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