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Principles and practices in marketing in the philippine setting

Jo, Josiah

Principles and practices in marketing in the philippine setting Go, Josiah - Quezon City Josiah and carolina Go Foundation, Inc. 2017 - xiv, 491 pages: illustration, figures: 26 cm.

index

Marketing Principles and Strategies -- Customer Relationship -- Market Opportunity Analysis and Consumer Analysis -- Developing the Marketing mix -- Managing the Marketing Effort -- Marketing plan

English

ISBN: 9789710596058

Dewey Class. No.: 658.8 / G573

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Principles and practices in marketing in the philippine setting