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Principles of marketing /

Kotler, Philip,

Principles of marketing / by Philip Kotler, Gary Armstrong. - Fourteenth edition. - Singapore : Pearson Education South Asia Pte Ltd., 2011. - 136 pages : illustrations, tables, charts, figures ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789810696429

Subjects--Topical Terms:
Principles management.

Dewey Class. No.: 658.8 / K79

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Principles of marketing /