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New products management /

Crawford, C. Merle,

New products management / Merle Crawford, Anthony Di Benedetto. - Eleventh edition. - New York : McGraw- Hill Education, 2017. - xx, 588 pages : illustrations, tables, figures ; 23 cm.

Includes index.

ISBN: 9789813151222

Subjects--Topical Terms:
Sales Forecasting and Financial Analysis.

Dewey Class. No.: 658.575 / C8991

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New products management /