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Services marketing : people, technology, strategy /

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / by Christopher Lovelock , Jochen Wirtz. - Sixth edition. - Singapore : Pearson Education South Asia Pte Ltd., 2007. - 1 volume (various pagings): colored illustrations, tables ; 25 cm.

Includes index.

ISBN: 9789810698959

Subjects--Topical Terms:
Service markets.
Building the Service Model.
Managing the Customer Interface.

Dewey Class. No.: 658.8 / L94

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Services marketing : people, technology, strategy /