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Consumer behavior : applications in marketing /

East, Robert,

Consumer behavior : applications in marketing / Robert East, Jaywant Singh [and two others]. - Fourth Edition. - London, England : SAGE Publications Ltd., 2022. - xii, 357 pages : illustrations, tables, figures, graphs ; 23 cm.

Includes bibliographical references and index.

English

ISBN: 9781529730838

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8342 / C756

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Consumer behavior : applications in marketing /