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Understanding consumer behavior /

Madsen, Erik,

Understanding consumer behavior / by Erik Madsen. - New York : Larsen and Keller, 2020. - viii, 230 pages : colored illustrations, tables, figures ; 25 cm.

Includes index.

ISBN: 9781641722575

Subjects--Topical Terms:
Consumer behavior.
Consumer profilling.
Consumer's preferences.

Dewey Class. No.: 658.8342 / M178u

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Understanding consumer behavior /