Consumer behavior /
Schiffman, Leon G.,
Consumer behavior / by Leon G.Schiffman and Leslie Lazar Kanuk. - Ninth edition. - Singapore : Pearson Education South Asia Pte Ltd., 2007. - xix, 541 pages : illustrations, tables, figures ; 25 cm.
Includes index.
The customer's decision to purchase or not to purchase a product or service is an important moment for most marketers.
9789810698515
The Reference Groups and Family Influences.
658.8342 / S3
Consumer behavior / by Leon G.Schiffman and Leslie Lazar Kanuk. - Ninth edition. - Singapore : Pearson Education South Asia Pte Ltd., 2007. - xix, 541 pages : illustrations, tables, figures ; 25 cm.
Includes index.
The customer's decision to purchase or not to purchase a product or service is an important moment for most marketers.
9789810698515
The Reference Groups and Family Influences.
658.8342 / S3