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A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / J.Paul Peter, James H. Donnelly, Jr. - Fifteenth Edition. - New York, NY : McGraw-Hill Education, 2019. - xiv, 270 pages : illustrations, tables, figures ; 25 cm.

Includes index.

ISBN: 9781260287257

Subjects--Topical Terms:
Market Segmentation.

Dewey Class. No.: 658.8 / P4781

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A preface to marketing management /