Essentials of marketing research /
Hair, Joseph Jr. F.,
Essentials of marketing research / Joseph F. Hair Jr., Mary Wolfinbarger [and two others]. - Third Edition. - New York : McGraw-Hill Education, 2014. - xviii, 414 pages : illustrations, tables ,graphs ; 25 cm.
Includes index.
Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.
9789814626347
Marketing Research and Marketing Mix.
658.83 / H153
Essentials of marketing research / Joseph F. Hair Jr., Mary Wolfinbarger [and two others]. - Third Edition. - New York : McGraw-Hill Education, 2014. - xviii, 414 pages : illustrations, tables ,graphs ; 25 cm.
Includes index.
Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.
9789814626347
Marketing Research and Marketing Mix.
658.83 / H153