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International marketing /

Cateora, Philip R.,

International marketing / by Philip R. Cateora , John L. Graham. - Thirteenth edition. - United States : McGraw-Hill Education, 2007. - xxxii, 702 pages : illustrations, tables, graphs, maps ; 28 cm.

Includes index.

ISBN: 9780071264617

Subjects--Topical Terms:
Global marketing.

Dewey Class. No.: 658.848 / C28

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International marketing /