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Contemporary advertising /

Arens, William F.,

Contemporary advertising / William F. Arens. - Ninth edition. - Boston : McGraw-Hill/Irwin, 2004. - xlii, 617, [62] pages : illustrations (some colored) ; 28 cm. + 1 CD-ROM (4 3/4 inches)

Includes index.

English

ISBN: 0071248757

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / A3

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Contemporary advertising /