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Advertising principles : marketing communications approach /

Alminar-Mutya, Ruby F.,

Advertising principles : marketing communications approach / Ruby F. Alminar-Mutya. - Mandaluyong City, Philippines: National Book Store, 2007. - 159 pages : illustrations ; 23 cm.

ISBN: 9710868683

Subjects--Topical Terms:
Advertising Media : Broadcast.

Dewey Class. No.: 659.1 / M98

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Advertising principles : marketing communications approach /