Intercultural public relations : theories for managing relationships and conflicts with strategic publics /
Ni, Lan,
Intercultural public relations : theories for managing relationships and conflicts with strategic publics / by Lan Ni, Qi Wang and Bey-Ling Sha. - viii, 329 pages : tables, figures ; 23 cm.
Includes index.
Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions.
9781138189225
Theoritical Foundations.
Intercultural Public Relations at Various Levels.
659.2 / N5771
Intercultural public relations : theories for managing relationships and conflicts with strategic publics / by Lan Ni, Qi Wang and Bey-Ling Sha. - viii, 329 pages : tables, figures ; 23 cm.
Includes index.
Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions.
9781138189225
Theoritical Foundations.
Intercultural Public Relations at Various Levels.
659.2 / N5771