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The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion / Edited by L.J. Shrum. - Mahwah, New Jersey : Lawrence Erlbaum Associates, 2004. - xvi, 360 pages : illustrations, tables, figures ; 23 cm.

Includes bibliographical references and index.

ISBN: 0805846417

LCCN: 2003040800

Subjects--Topical Terms:
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology).
Manipulative behavior.

Dewey Class. No.: 659.1 / S1

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The psychology of entertainment media : blurring the lines between entertainment and persuasion /