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Marketing management /

Gupta, Sudhir,

Marketing management / Sudhir Gupta. - First Edition. - New Delhi, India : Centrum Press, 2011. - vii, 328 pages : diagrams, charts ; 22 cm.

Includes index.

ISBN: 9789380921433

Subjects--Topical Terms:
Marketing Environment.
Marketing Planning and Strategy.

Dewey Class. No.: 658.913 / G93

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Marketing management /