Entrepreneurship in the Wild: (Record no. 18527)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02091nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250901163418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250901b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780262542579 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.11 |
| Item number | M414 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Massa, Felipe G. |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Entrepreneurship in the Wild: |
| Remainder of title | A Startup Field Guide/ |
| Statement of responsibility, etc. | Felipe G. Massa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, England |
| Name of publisher, distributor, etc. | MIT Press |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 148 pages. |
| Other physical details | figures, tables |
| Dimensions | 25.4 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ideas with Legs -- Finding Your First Customer -- Validating the Opportunity -- Designing Customer Journeys -- Modeling Your Business -- Positioning Your Solution -- Validating Your Solution -- Projecting Financials -- Pitching Your Startup -- Launching Your Startup |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a “mini case,” offering real-world examples of each step in the process. These cases—all featuring entrepreneurs working outside the Silicon Valley bubble—include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship- Innovative Practices/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship- Business Planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.11 |
| Item part | M414e |
| Call number prefix | CIR |
| Call number suffix | 2021 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Books | College Library | College Library | College Library | 09/01/2025 | Library fund | CIR 658.11 M414e 2021 | 71781 | 09/01/2025 | 1-1 | 09/01/2025 | Book |