Digital marketing : (Record no. 3185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00837nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240723085436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240723b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292400969 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | C496d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Relator term | author. |
| 245 1# - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | strategy, implementation and practice / |
| Statement of responsibility, etc. | Dave Chaffey, Fiona Ellis Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 534 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.872 |
| Item part | C496d |
| Call number prefix | CIRC |
| Call number suffix | 2022 |
| Suppress in OPAC | No |
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