Principles of marketing (Record no. 5616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00957nam a22002177i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250618102955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240815b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789710737468 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S6758 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Principles of marketing |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | So, Real C. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City |
| Name of publisher, distributor, etc. | Vibal Publishing Hose |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 140 pages: |
| Other physical details | illustration, figures: |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographic reference and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing principles and strategies -- Customer relationship -- Market opportunity and analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the market process) -- Workshop and preparation of marketing plan -- |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | So, Real C., Torres, Oscar G. |
| Relator term | authors |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.8 |
| Item part | S6758 |
| Call number prefix | FIL |
| Call number suffix | 2016 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Filipiniana | Senior High Library | Senior High Library | SHS Library | 08/15/2024 | FIL 658.8 S6758 2016 | 62965 | 08/15/2024 | 1 | 08/15/2024 | Book | |||||
| Dewey Decimal Classification | Filipiniana | Senior High Library | Senior High Library | SHS Library | 08/15/2024 | FIL 658.8 S6758 2016 | 62964 | 08/15/2024 | 2 | 08/15/2024 | Book |