Learning to succeed in business with marketing (Record no. 5658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01145nam a22002177i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250618102206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240815b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789710640089 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Chu47 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chua, Maria Luisa D. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Learning to succeed in business with marketing |
| Statement of responsibility, etc. | Chua, Maria Luisa D. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City |
| Name of publisher, distributor, etc. | Phoenix Publishing House |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 172 pages: |
| Other physical details | illustration, figures: |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes reference |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Meeting needs and understanding basic marketing principles, 1 -- Roberto's Segmentation, profiling, targeting, and positioning, 17 -- Consumer analysis, 41 -- Marketing research, 53 -- Market opportunity analysis, 67 -- How to do marketing: marketing strategies, 97 -- Relationship marketing: customer lifetime value, 133 -- Managing the marketing effort (The marketing process), 143 -- Producing and communicating the marketing plan, 157 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chua, Maria Luisa D. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.8 |
| Item part | Chu47 |
| Call number prefix | FIL |
| Call number suffix | 2016 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Filipiniana | Senior High Library | Senior High Library | SHS Library | 08/15/2024 | FIL 658.8 Chu47 2016 | 65575 | 08/15/2024 | 2-2 | 08/15/2024 | Book |