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Principles of marketing / Angelita C. Serrano.

By: Material type: TextTextPublication details: Manila : Library Services & Publishing Inc., 2016.Description: x, 394 pages : illustrations, tables ; 26 cmISBN:
  • 9789719654308
Subject(s): DDC classification:
  • 658.8 C183
Contents:
Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Senior High Library SHS Library Circulation 658.8 C183 2016 (Browse shelf(Opens below)) 1-1 Available 62967

Includes bibliographical references.

Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan

English

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