Destination marketing : essentials / Steven Pike.
Material type:
TextPublication details: New York : Routledge, 2016.Edition: Second editionDescription: ix, 344 pages : tables, figures ; 25 cmISBN: - 9781138912908
- 910.688 P635
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | CIR 910.688 P635 2016 (Browse shelf(Opens below)) | 1-1 | Available | 64214 |
Browsing College Library shelves, Shelving location: College Library, Collection: Circulation Close shelf browser (Hides shelf browser)
| CIR 910.687 T562 2022 Community based tourism management / | CIR 910.688 M58 2009 Marketing in travel and tourism / | CIR 910.688 M83 2012 Hospitality and travel marketing / | CIR 910.688 P635 2016 Destination marketing : essentials / | CIR 910.688 P88 2014 Fundamentals of tourism marketing management / | CIR 910.688 T5311 2018 Destination marketing and management / | CIR 910.9 ES78 2023 Essentials of geography : world edition / |
Includes bibliographical references and index.
One of the most challenging, but least reported , aspects of destination marketing is that of measuring DMO performance.
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