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Tourism marketing for small businesses / Steven Pike.

By: Material type: TextTextPublication details: Oxford : Goodfellow Publishers Ltd , 2018.Description: vi, 241 pages : tables ; 25 cmISBN:
  • 9781911396352
Subject(s): DDC classification:
  • 338.4791 P635t
Contents:
Introduction -- Destinations marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book College Library College Library Circulation CIR 338.4791 P635t 2018 (Browse shelf(Opens below)) 1-1 Available 71921

Includes bibliographical references and index.

Introduction -- Destinations marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement

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