Essentials of business research methods / Joe Hair, [and four others].
Material type:
TextPublisher: New York : Routledge, 2015Edition: Third editionDescription: xi, 494 pages : illustrations, tables ; 23 cmContent type: - text
- unmediated
- volume
- 9780765646132
- 650.072/1 23 H1
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
College Library | Circulation | 650.0721 H1 2016 (Browse shelf(Opens below)) | 1-1 | Available | 62181 |
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| 650 M653b 2022 Business and it strategic alignment / | 650.03 D353t 2009 Traffic management and accident investigation : an instructional handbook / | 650.072 E1 2016 Qualitative methods in business research / | 650.0721 H1 2016 Essentials of business research methods / | 650.1 S1 2007 Learning from small businesses : a case book / | 650.10820973 St787 2004 Millionaire women next door : the many journeys of successful American businesswomen / | 651.2 L177 2010 Front office system and procedures / |
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
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