Strategic management / Frank T. Rothaermel.
Material type:
TextPublication details: United States : McGraw-Hill Education, 2019.Edition: Fourth editionDescription: xxviii, 555 pages : colored illustrations, tables, charts ; 26 cmISBN: - 9781260092370
- 658.4012 R8457
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | 658.4012 R8457 2019 (Browse shelf(Opens below)) | 1-1 | Available | 63555 |
Includes Index.
1. Analysis. What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- pt. 2. Formulation. Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers and acquisitions -- Global strategy: competing around the world -- pt. 3. Implementation. Organizational design: structure, culture, and control -- Corporate governance and business ethics -- pt. 4. Minicases -- How to conduct a case analysis -- pt. 5. Full-length cases
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