A comprehensive study of marketing channels / Anne T. Coughlan, Erin Anderson [and two others.]
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., 2006.Edition: Seventh editionDescription: xx, 555 pages : tables, figures ; 24 cmISBN: - 981069976X
- 9789810699765
- 658.81 C83
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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College Library College Library | Circulation | 658.81 C83 2006 (Browse shelf(Opens below)) | 1-2 | Available | 58579 | ||
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College Library College Library | Circulation | 658.84 C83 2006 (Browse shelf(Opens below)) | 2-2 | Available | 58438 |
Includes index.
PART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management
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