Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan.
Material type:
TextPublication details: London : Routledge, 2015.Edition: Third editionDescription: xxv, 400 pages : colored illustrations, tables, figures ; 24 cmISBN: - 9781138789838
- 658.812 B85 23
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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College Library College Library | Circulation | 658.812 B85 2015 (Browse shelf(Opens below)) | 1-1 | Available | 62391 |
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| 658.81 S1 2016 Marketing research / | 658.81 S1 2017 Bank Marketing / | 658.81 T41 2017 Supply chain analytics / | 658.812 B85 2015 Customer relationship management : concepts and technologies / | 658.812 M3651 2019 Customer service and technical support : a career guide / | 658.812 M3865 2016 Win the customer : 70 simple rules for sensational service / | 658.812 T5311 2019 3G handy guide : enhance customer service experiences / |
Includes bibliographical references and index.
In this chapter you have read about the links between CRM and customer experience. We defined customer experience as the cognitive and affective outcome of the customer's exposure to, or interaction with, a company's people, processes, technologies,products,services and other outputs.
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