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Integrated marketing communications in advertising and promotion / by Terence A. Shimp.

By:

Shimp, Terence A [author.]

Material type: Text

TextPublication details: Singapore : Thomson South Western, 2007.Edition: Seventh editionDescription: xx, 629 pages : illustrations, tables, figures ; 25 cmISBN:

9789814221368

Subject(s):

DDC classification:

658.82 S556i

Summary: This chapter covered two major topics : marketing public relations and sponsor-ship marketing.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	CIR 658.82 S556i 2007 (Browse shelf(Opens below))	1-1	Available		66059

Includes bibliographical references and index.

This chapter covered two major topics : marketing public relations and sponsor-ship marketing.

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Integrated marketing communications in advertising and promotion / by Terence A. Shimp.