Integrated marketing communications in advertising and promotion / by Terence A. Shimp.
Material type:
TextPublication details: Singapore : Thomson South Western, 2007.Edition: Seventh editionDescription: xx, 629 pages : illustrations, tables, figures ; 25 cmISBN: - 9789814221368
- 658.82 S556i
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | 658.82 S556i 2007 (Browse shelf(Opens below)) | 1-1 | Available | 66059 |
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| 658.812 M3865 2016 Win the customer : 70 simple rules for sensational service / | 658.812 T5311 2019 3G handy guide : enhance customer service experiences / | 658.812 T563s 2022 Service excellence in tourism and hospitality / | 658.82 S556i 2007 Integrated marketing communications in advertising and promotion / | 658.83 H157 2014 Essentials of marketing research / | 658.83 P624c 2019 Correlation and measurement in marketing research / | 658.83028 l29 2020 Illustrated handbook of marketing research / |
Includes bibliographical references and index.
This chapter covered two major topics : marketing public relations and sponsor-ship marketing.
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