Retailing : an introduction / Robert F.Lusch, Patrick M.Dunne, James R.Carver.
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2015.Edition: Eighth editionDescription: xxxi, 683pages : illustrations, tables, charts ; 25 cmISBN: - 9789814633949
- 659.1 L96
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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College Library College Library | Circulation | CIR 659.1 L96 2015 (Browse shelf(Opens below)) | 1-1 | Available | 61396 |
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| CIR 658.913 G93 2011 Marketing management / | CIR 659.1 A3 2004 Contemporary advertising / | CIR 659.1 A975d 2019 Differing outlook of contemporary advertising / | CIR 659.1 L96 2015 Retailing : an introduction / | CIR 659.1 M83 2010 Advertising principles & practice / | CIR 659.1 M98 2007 Advertising principles : marketing communications approach / | CIR 659.1 O357 2019 Advertising and integrated brand promotion / |
Includes index.
The logic or mindset for thinking about retail enterprises can be transformative and if a retailer is to survive over the long -run it most at some point be transformative.
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