Advertising principles & practice / by Sandra Moriarty, Nancy Mitchell, Williams Wells.
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., 2010.Edition: Eighth editionDescription: 685 pages : illustrations, tables, figures, charts ; 27 cmISBN: - 9789810697518
- 659.1 M83
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
College Library College Library | Circulation | 659.1 M83 2010 (Browse shelf(Opens below)) | 1-1 | Available | 58941 |
Browsing College Library shelves, Shelving location: College Library, Collection: Circulation Close shelf browser (Hides shelf browser)
| 659.1 A3 2004 Contemporary advertising / | 659.1 A975d 2019 Differing outlook of contemporary advertising / | 659.1 L96 2015 Retailing : an introduction / | 659.1 M83 2010 Advertising principles & practice / | 659.1 M98 2007 Advertising principles : marketing communications approach / | 659.1 O357 2019 Advertising and integrated brand promotion / | 659.1 O9 2009 Advertising and integrated brand promotion / |
Includes index.
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